#Convert long course to short course how to
#Convert long course to short course full
#Convert long course to short course trial

#Convert long course to short course full

You’re going to need to fill that funnel full of visitors for your landing page to work.

#Convert long course to short course how to

How to drive traffic to your landing pages Sales landing pages: Sales landing pages are all about getting folks to make a purchase, answering the exact questions and highlighting key benefits to get ‘em to convert.

#Convert long course to short course trial

Signup landing pages: Encourage users to take the first step on their journey by signing up for a free trial or subscription with your service.Ecommerce landing pages: By devoting an entire page to showcase the features, benefits, and images of your product, you can bring the user closer to a buying decision.Usually, they have a simple button as the call to action that sends the visitor into the checkout flow (like the app store) or completes a transaction.Ĭlickthrough landing pages can take different forms, including: Webinar landing pages: You can put on a free webinar about a topic your customers wanna learn more about (and use a landing page to collect the registrations).įrequently used by ecommerce and SaaS (software-as-a-service) marketers, clickthrough pages go straight for sales or subscription.Ebook landing pages: If you offer a valuable educational resource (like a research report or a how-to guide), prospects are often more than willing to fork over their contact information.Some examples of lead gen landing pages include: Ecommerce brands can also use these pages for list-building, or offering free shipping or special deals, too. They sometimes offer something free, like an ebook or webinar, in exchange for contact info. (You can read some expert-certified lead gen strategies here.)ī2B marketers and companies selling high-ticket items use this type of landing page to build a list of prospective customers. This form almost always collects lead data, like the names and email addresses of visitors. You’ll see a lot of variation out there depending on the specifics of the business and whether you’re looking for leads, signups, or sales, but here are the main types of pages you’ll see:Īlso called “lead gen pages,” “lead capture pages,” or “squeeze pages”, these use a form as their call to action. What are the different types of landing pages? If you want to dive further into the differences between homepages and landing pages and which situations they’re best suited for, you can read more here. It’s doing a better job to convert the traffic the brand’s already getting.

Paired with super slick ads that promote a single offer, everything about it works hard to turn these visitors into customers. The landing page for this customer serves a completely different purpose. From here, a visitor can go anywhere-apply for a job, read some press releases, review the terms of service, post on the community boards, etc.īut they won’t necessarily make a purchase. It shows off the brand, lets people explore a range of products, and offers additional info about the company and its values. That’s why expert marketers always use a dedicated landing page as the destination of their traffic. Having fewer links on your landing page increases conversions, as there are fewer tantalizing clickables that’ll carry visitors away from the call to action. While the homepage has dozens of potential distractions-you can basically call ’em “leaks” instead of links-the landing page is super focused. See how the homepage has tons of links and the landing page has only one? That’s pretty typical. The key difference between a homepage and a landing page (or why landing pages are so frickin’ good at converting)īelow we’ve got a homepage and a landing page laid out side by side. Frequently asked questions about landing pages.How to drive traffic to your landing pages.By the end of this page, hopefully you’ll love landing pages as much as we do. In this post we’ll explore the main benefits of landing pages and answer some common questions. It’s where the conversion (like a purchase, signup, or registration) will take place. Here’s where landing pages might fit into your marketing funnel:Īs you can see, the landing page exists after prospects at the top of the funnel click a link in an ad, email, or anywhere else on the web. It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short). It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign.